InApp has a profound understanding of Product Development Processes in the Software Industry. It has imbibed this understanding over the years and through its involvement with companies ranging from start up outfits with a product idea to Fortune 1000 companies planning application enhancements to mature products. InApp's end-to-end services suite for software Product Engineering is explained below:

Phase One: Product Consulting and bootstrap support
ISV's in the SME sector have faced the dilemma and the decision challenges in converting a great product idea into a product in a situation where time to market reigns supreme. Resources are scarce, processes are not in place or are immature, rapid prototyping and piloting have to be undertaken to test concepts and validate assumptions. To ride through this difficult phase one can either rely on a big-ticket business consulting firm or the end-to-end product engineering services provider. InApp fills in the latter space.

• InApp will come in as a partner willing to invest in the future of your product. It has in the past helped customers in shaping up product expectations, gap assessments, rapid prototyping and establishing processes and development standards



• InApp will provide you funding options that will not bundle you with a huge development bill even before you had a chance at getting back your initial investments on the product. Funding options provided so far can be a combination of fixed price project remuneration. Shared revenues and stock options.



• Technology Decisions are of paramount importance in Product development. InApp has found itself addressing the crucial question of the technology direction that a software product should take in the future. At stake are factors like Cross Platform Independence, Maintainability, Scalability and Performance characteristics of the chosen technology platform. All this will have a crucial say in the success or failure of a product.
  

Phase Two: Product Design and Development
Major factors influencing the product development outsourcing decisions are Costs, Flexibility in Resource Planning, Respect or IP rights, Time-to-market conditions and knowledge acquisition and transfer. InApp's strategy has been to raise our bar notch higher than our competitors in each of these core areas and provide maximum ROI to our clients. The salient features of InApp's offering are:

• Client Driven Product development life cycle


• Fixed cost contracts and controls to check budget overruns


• Reduced cost of ownership by leveraging on offshore delivery


• capabilities


• Hybrid delivery model backed up by a 24x7 development cycle


• CMMI Level 5 Compliant Project Management standards


• Flexible change management processes


• Documented and well commented code and manuals


• Software Quality Assurance and testing services with well documented


• release procedures


• Dedicated Project Manager and Development team


• Post implementation support and warranty

Phase Three: Continuous Innovation and Product Sustenance
As software products mature in the market the need for continuous innovation becomes imminent. Since this is a core business activity, ISV's find themselves in a situation wherein they have to channel a major chunk of their time in continuously planning, architecting and building application enhancements for their products. Delivery schedules are crucial in ensuring that the product stays a step ahead from the market. InApp fits seamlessly in such a scenario by complementing the innovation process by rapid implementation and product enhancement services. For ISV's the direct benefits of partnering with InApp in this phase is:

• Quick response time and time-to-market efficiencies
• ISV's become market driven rather than production driven
• De-risking the production process by ramping up (or down) capacities without overheads
• ISV's are ahead of their clients due to delivery efficiencies. This means greater customer loyalty

Phase Four: Porting & Migration
As technologies evolve, ISV's are confronted with support issues on legacy technology that invariably have a significant cost implication to their operations. The other key driver of migration and porting requirement is the need to enhance the compatibility of products across a wide variety of platforms, thus enhancing its marketing reach. InApp understands the
concerns of ISV's that are faced with market driven compulsions for application porting and migration. Our key service offerings in this phase are:

• NET migration and porting


• J2EE Migration and porting


• Operating systems migration


• Application Server Migration


• Database Migration


• Packaged Implementation of Middleware technologies


• Porting and migration to open source systems


• Migration to web and legacy to web porting


• Migration strategy consulting